A look at how automotive supplier Brose strengthened its hiring practices with an emphasis on using AI technology that focused on segmentation and personalization.<\/div>\n<\/div>\n<\/div>\n

Article Author: <\/div>\n

Michael Gerard, Chief Marketing Officer, e-Spirit<\/div>\n<\/div>\n<\/div>\n

Attracting the best new hires is fraught with a variety of challenges. It is costly and time-consuming to recruit candidates and screen hundreds of resumes and equally difficult finding the perfect candidate who fits the culture of your organization. Fortunately, the growth of artificial intelligence-based (AI) personalization technology—Forrester Research states that <\/span>89% of digital businesses<\/span><\/a><\/span> are investing in personalization technology—has vastly improved how HR managers recruit candidates and make hiring decisions. <\/span><\/span><\/span><\/p>\n

<\/span>Brose<\/span><\/a><\/span>, the fourth-largest family owned automotive supplier in the world with more than 25,000 employees and $6.5 billion-plus in revenue, wanted to strengthen its hiring practices with an emphasis on using technology that focused on segmentation and personalization. Three of the main goals of the program, dubbed “Relaunch Brose.com,” were to:<\/span><\/span><\/span><\/p>\n

Reduce the number of applicant bounces<\/span><\/span><\/li>\n

Raise prospect-employee conversion rates<\/span><\/span><\/li>\n

Increase employee retention<\/span><\/span><\/li>\n<\/ul>\n
In addition, the company wanted to make the hiring process more efficient by creating a mobile-first, SEO-based (search engine optimization) strategy to help attract the highest quality IT professionals. The company’s existing content management system (CMS) was outdated and inefficient and made it difficult to support HR initiatives. <\/span><\/span><\/span><\/p>\n
“We needed a technology solution that was easy to use and scalable since we were growing at a rapid rate,” explains Susanne Dumbacher-Geyer, Analyst HR Websites, Personnel Services, Brose Group. “We felt it was important to leverage AI-based personalization technology to help us improve identifying and prioritizing potential new hires early in the recruitment process. We also wanted to deliver targeted content that was tailored to each potential new hire.” <\/span><\/span><\/span><\/p>\n
Requirements to Drive HR Campaign<\/strong><\/span><\/span><\/span><\/p>\n
Brose is a multinational organization with 64 locations in 24 countries, which meant it faced a variety of unique challenges when starting its “Relaunch Brose.com” program, including:<\/span><\/span><\/span><\/p>\n