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{"id":3745,"date":"2020-11-17T21:25:10","date_gmt":"2020-11-17T22:25:10","guid":{"rendered":"https:\/\/proactivetraining.com.au\/news\/2020\/11\/17\/2020-training-industry-report\/"},"modified":"2020-11-18T19:38:23","modified_gmt":"2020-11-18T19:38:23","slug":"2020-training-industry-report","status":"publish","type":"post","link":"https:\/\/proactivetraining.com.au\/news\/2020\/11\/17\/2020-training-industry-report\/","title":{"rendered":"2020 Training Industry Report"},"content":{"rendered":"
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COVID-19 started to take a toll on total U.S. training expenditures in 2020 as they declined more than half a percent to $82.5 billion, according to Training magazine’s 2020 Training Industry Report.<\/div>\n<\/div>\n<\/div>\n
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Article Author: <\/div>\n
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Edited by Lorri Freifeld<\/div>\n<\/div>\n<\/div>\n
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\n\tTo view the full report with the charts, visit: https:\/\/pubs.royle.com\/publication\/?m=20617&i=678873&p=24<\/a><\/strong><\/p>\n

\n\tABOUT THIS STUDY<\/strong><\/p>\n

\n\tNow in its 39th year, The Industry Report is recognized as the training industry’s most trusted source of data on budgets, staffing, and programs. This year, the study was conducted by an outside research firm May-July 2020, when members from the Training magazine database were e-mailed an invitation to participate in an online survey. Only U.S.-based corporations and educational institutions with 100 or more employees were included in the analysis.<\/p>\n

\n\tThe data represents a cross-section of industries and company sizes.<\/p>\n

\n\tSURVEY RESPONDENTS<\/strong><\/p>\n

\n\tSmall companies<\/strong> (100-999 employees): 40%<\/p>\n

\n\tMidsize companies<\/strong> (1,000-9,999 employees)” 34%<\/p>\n

\n\tLarge companies<\/strong> (10,000 or more employees): 26%<\/p>\n

\n\tTotal respondents:<\/strong> 202<\/p>\n

\n\tNote that the figures in this report are weighted by company size and industry according to a Dun & Bradstreet database available through Hoovers of U.S. companies. Since small companies dominate the U.S. market, in terms of sheer numbers, these organizations receive a heavier weighting, so that the data accurately reflects the U.S. market.<\/p>\n

\n\tTRAINING EXPENDITURES<\/strong><\/p>\n

\n\tCOVID-19 started to take a toll on total U.S. training expenditures in 2020 as they declined more than half a percent to $82.5 billion. Training payroll dropped nearly 18 percent to $42.4 billion as employees were laid off or furloughed. But spending on outside products and services bounced back from $7.5 billion to $10.7 billion, while other training expenditures (i.e., travel, facilities, equipment) increased to $29.4 billion from $23.8 billion.<\/p>\n

\n\tThe training expenditure figures were calculated by projecting the average training budget to a weighted universe of 130,281 companies, using a Dun & Bradstreet database available through Hoovers of U.S. organizations with more than 100 employees.<\/p>\n

\n\tNote: Although small companies have the smallest annual budgets, there are so many of them (101,258) that they account for one-third of the total budget for training expenditures.<\/em><\/p>\n

\n\tAverage training expenditures for large companies increased from $17.7 million in 2019 to $22 million in 2020. The number for midsize companies dipped nearly $900,000 to $808,355 in 2020. Small companies increased from $367,490 to $506,819.<\/p>\n

\n\tSome 22 percent of organizations said they increased staff from the year before, while 55 percent said the level remained the same. Some 23 percent said it was lower, up from 14 percent in 2019. Large manufacturers and midsize services organizations had the largest personnel costs. This year, midsize companies spent only one-fifth as much as large companies, while small companies spent about one-quarter as much as midsize ones. The average payroll figure for large companies was $4.9 million; for midsize organizations, it was $987,713; for small companies, it was $246,125.<\/p>\n

\n\tFor those who reported an increase in their training staff, the average increase was 10 people, double the 2019 figure. For those who reported a decrease in their staff, the average decrease was 11 people—down from 16 last year.<\/p>\n

\n\tOther training expenditures increased this year to $29.4 billion from $23.8 billion in 2019. Such expenditures can include travel, training facilities, in-house training development, and equipment. On average, organizations spent 16 percent of their budget or $708,255 (up from $445,434 last year) on learning tools and technologies. Large retailers\/wholesalers had the largest budgets for learning tools ($5 million). Midsize manufacturers had the largest tool budget in their size range ($1.1 million). Midsize retailers spent the smallest percentage of their training budgets on tools and technologies (1 percent).<\/p>\n

\n\tLooking ahead, the most frequently anticipated purchases are learning management systems and online learning tools and systems (41 and 40 percent, respectively, vs. 31 percent and 44 percent, respectively last year); authoring tools\/systems at 37 percent vs. 34 percent last year; and content development (34 percent in 2019 and 2020). This is followed by audio and Web conferencing products and systems (31 percent in vs. 21 percent in 2019); classroom tools and systems (26 percent vs. 25 percent last year); and mobile learning, certification, and courseware design (all at 23 percent vs. 23, 26, and 18 percent, respectively, in 2019). Several items received 10 percent or less of hits, including audience response systems, customer relationship management, training management administration, translation and localization, and Web 2.0.<\/p>\n

\n\tOverall, on average, companies spent $1,111 per learner this year compared with $1,286 per learner in 2019. Education organizations spent the most per learner this year ($1,875), followed by services organizations ($1,295). Midsize companies spent less ($581) than large ($924) and small ($1,678) companies.<\/p>\n

\n\tWhile spending less per learner, companies provided more hours of training than last year. On average, employees received 55.4 hours of training per year, compared to 42.1 hours last year. Large companies provided the most hours of training this year (102.6). Large retailers\/wholesalers had the highest average number of hours overall (220).<\/p>\n

\n\tCompanies continued to devote the bulk of their training expenditures to training non-exempt employees (45 percent in 2020 vs. 39 percent in 2019).<\/p>\n

\n\tTRAINING BUDGET<\/strong><\/p>\n

\n\tThis year, likely resulting from the pandemic, the number of companies reporting their budgets decreased more than doubled to 28 percent. Some 23 percent of respondents said their training budget increased, while 49 percent said it remained the same. Last year, 42 percent said their budget went up; 46 percent said it remained the same; and 12 percent said it went down. Services companies and associations showed a greater tendency for gains; retailers\/wholesalers saw more decreases. Increases were not evenly distributed across organization sizes. Large companies showed the greatest number of decreased budgets (42 percent vs. 15 percent for midsize companies and 31 percent for small ones).<\/p>\n

\n\tMost of the budget increases were modest—less than 16 percent. Some 36 percent saw increases in the 1 to 5 percent range, while 29 percent of organizations reported increases in the 6 to 15 percent range and 24 percent in the 25-plus percent range. Most respondents who reported an increase in their training budgets attributed it to the following reasons:<\/p>\n