astra domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/studyfoxx/public_html/proactivetraining.com.au/news/wp-includes/functions.php on line 6131When you decide to make an instructional or training video, you probably have at least an abstract idea of who your audience is. <\/span><\/span><\/span><\/p>\n But how clear is that picture?<\/span><\/span><\/span><\/p>\n I’m going to make a bold statement: When it comes to making videos (or any other content), knowing your audience is just as important as the topic itself.<\/span><\/span><\/span><\/p>\n If you don’t know your audience, how do you know what they need and how they prefer to receive it? How do you know if you’re actually delivering something useful?<\/span><\/span><\/span><\/p>\n It’s important that your video feels appropriate to your audience and delivers what they’re looking for. Delivering video content that matches their needs will give your video an authentic feel. Your audience will feel more at ease and ready to learn.<\/span><\/span><\/span><\/p>\n Questions to Ask<\/strong><\/span><\/span><\/span><\/p>\n Luckily, learning more about your audience isn’t difficult, but it does take some time and diligence. Here are a few questions you can ask to get you started:<\/span><\/span><\/span><\/p>\n There are a number of ways to research and find information about your audience. These include:<\/span><\/span><\/span><\/p>\n What Is Their Problem?<\/strong><\/span><\/span><\/span><\/p>\n Once you know the basics of who they are, it’s time to get to the heart of why you’re creating the content.<\/span><\/span><\/span><\/p>\n What problem are they trying to solve?<\/span><\/span><\/span><\/p>\n Want to grab and keep your audience’s attention? Focus your video on a single topic or objective. If you know the problem your audience is trying to solve, this is relatively easy. <\/span><\/span><\/span><\/p>\n Use your understanding of the problem to include context in your video. Show that you know how the audience arrived at this point, use examples that relate to their experience, and give them an idea of where they might go next.<\/span><\/span><\/span><\/p>\n Most importantly, stay laser focused on solving the audience’s problem. Minimize the asides and be sure that if you don’t solve the problem itself, you at least provide them with the information they need to know about what they need to do to find out more.<\/span><\/span><\/span><\/p>\n What Is Their Skill Level? <\/strong><\/span><\/span><\/span><\/p>\n This is a quick question, but it’s important to consider. Members of your audience will fall on a general spectrum of less to more experienced with your topic. A highly experienced audience won’t need as much hand-holding or context, while a novice audience may need more basic information. <\/span><\/span><\/span><\/p>\n Create Your Content Accordingly<\/strong><\/span><\/span><\/span><\/p>\n Where and how will they access the video?<\/span><\/span><\/span><\/p>\n Creating the right video is only half the battle. You want your audience to actually find<\/em> and watch<\/em> it. Where exactly will that be?<\/span><\/span><\/span><\/p>\n If you plan for your audience to find your video using search, use good <\/span>SEO<\/span><\/a><\/span> (Search Engine Optimization) practices when naming, describing, and posting your video.<\/span><\/span><\/span><\/p>\n Here are five tips to help you make your video search friendly:<\/span><\/span><\/span><\/p>\n Search isn’t the only way that your audience will find your video. It’s good to consider the other places or ways someone might encounter your content. These include:<\/span><\/span><\/span><\/p>\n Share your video in groups or forums where your audience congregates, such as Slack, Yammer, Teams, etc. You also can encourage viewers of your video to share it with their network.<\/span><\/span><\/span><\/p>\n\n
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