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{"id":3057,"date":"2020-06-24T15:55:16","date_gmt":"2020-06-24T15:55:16","guid":{"rendered":"https:\/\/proactivetraining.com.au\/news\/2020\/06\/24\/zooming-in-on-gen-z\/"},"modified":"2020-07-07T19:55:52","modified_gmt":"2020-07-07T19:55:52","slug":"zooming-in-on-gen-z","status":"publish","type":"post","link":"https:\/\/proactivetraining.com.au\/news\/2020\/06\/24\/zooming-in-on-gen-z\/","title":{"rendered":"Zooming in on Gen Z"},"content":{"rendered":"
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\"Gen-Z<\/div>\n<\/div>\n<\/div>\n
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How L&D can cater to this rising generation’s intuitive worldview and desires.<\/div>\n<\/div>\n<\/div>\n
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Article Author: <\/div>\n
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Scott McKinney<\/div>\n<\/div>\n<\/div>\n
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As the 60-plus million members of Generation Z enter the workplace, adapting training programs to connect with them is mission-critical.<\/p>\n

Gen Zers—born in the mid-1990s and raised in the 2000s—will account for more than 20 percent of working adults by the end of 2020, according to a report from software-based learning management system provider Docebo. Their preferences are more in line with Gen Xers than the Millennials, despite their technology fluency. They’re the first generation raised entirely in the Digital Age but—surprisingly—prefer face-to-face communication with their peers.<\/p>\n

Here’s a look at how L&D departments can zoom in on this rising generation’s intuitive worldview and desires in a constantly changing and COVID-19-challenged world.<\/p>\n

Change Makes a Generation<\/strong><\/p>\n

“Generations are created from change—the new things out there that change the way we live, think, and our intuitive understanding of how the world should work,” says Marcie Merriman, Americas Cultural Insights & Customer Strategy leader at Ernst & Young (EY), a big four consultancy with more than 270,000 employees in 150 countries.<\/p>\n

These changes—including social, political, economic, and cultural shifts—shape a common set of attitudes and expectations for those who spent their formative years in their midst. The result is a new generation, and EY’s Gen Z Segmentation Study<\/em> shows we’re in the midst of the emergence of a new post-Millennial generation: Generation Z.<\/p>\n

Generation Z Is Self-Aware Instead of Self-Centered<\/strong><\/p>\n

Merriman says she first recognized a new post-Millennial generation emerging while studying environmental attitudes. Her research found this new generation has a “self-aware” attitude toward outside issues such as the environment, though she says Gen Z’s political views are across the spectrum.<\/p>\n

“Millennials—the children of the mid-1980s to mid-1990s—grew up in a safety zone. With only the Internet, often on a family computer, parents were able to shelter their kids from the world’s evils, including 24\/7 coverage of kidnappings, the Columbine massacre, and more. Parents and society became focused on protecting them from it all.”<\/p>\n

One of the things that makes this new Generation Z different is they’ve never been in a safety zone, Merriman says. The oldest ones were five on 9\/11 and were around 11 when the first iPhone came out. This awareness meant they were taught how to protect and take care of themselves, so Merriman describes one of their differentiating traits as “self-awareness,” vs. what some term Millennials’ “self-centeredness.”<\/p>\n

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Gen Zers in the Manager’s Seat<\/strong><\/p>\n

Millennials and Gen Zers aren’t just the future leaders of industry—they’re already running the show as managers. A survey of 519 respondents conducted by The Harris Poll and Zapier revealed that 62 percent of Millennials and 49 percent of Gen Zers are managing direct reports. <\/p>\n

Gen Z managers are twice as likely as Millennial managers to say they moved into a management role because someone else left and there was no one else to fill the role (27 percent vs. 13 percent).<\/p>\n

Female Gen Z employees are much more likely than male Gen Z employees to think communication skills (81 percent vs. 54 percent) and conflict resolution skills (60 percent vs. 43 percent) are among the most important skills for being a people manager.<\/p>\n

The survey also showed the downside for these digital native, always-on generations:<\/p>\n